The Student Engagement Blog

Understanding the Student Recruitment Funnel: Step 3 – The Applicant

Applicants represent the third stage of the Student Recruitment Funnel. At this stage, students are no longer browsing—they’re selecting universities and beginning their applications.

4 min

February 18, 2025

Understanding the Student Recruitment Funnel: Step 2 – The Inquirer

Inquirers represent the second stage of the student recruitment funnel. At this stage, they are seeking clarity, reassurance, and engagement. For universities, this presents a crucial opportunity to build trust and provide the right support to guide students towards applying.

4 min

February 11, 2025

Understanding the Student Recruitment Funnel: Step 1 – The Explorer

The journey to choosing a university begins long before a student submits an application. This blog is the first step in The Student Recruitment Funnel, a four-part series that explores how student decision-making evolves over time.

3 min

February 7, 2025

Student Recruitment: Gen Z & The Value of Genuine Connections

In marketing, it’s all about making a connection—people gravitate toward brands and messages that feel relevant and real.

3 min

January 22, 2025

Trends Shaping Education in 2025

As traditional education powerhouses face growing competition, it’s clear that institutions must adapt quickly to thrive in this rapidly changing landscape.

3 min

January 14, 2025

Bridging the Engagement Gap: Keeping Students Committed Between Acceptance and Enrollment

For universities today, the time between a student’s acceptance and their official enrollment is crucial. Known as “enrollment melt,” this period can lead to lost opportunities if universities don’t keep students engaged.

7 min

November 6, 2024

International Studies: So, Where Are You Still Welcome?

You’re almost done with high school, ready to take the next big step: studying abroad. Everyone’s told you it’s the best thing ever – new cultures, new languages, a global mindset. But when you actually start looking into where you can go, reality hits.

5 min

October 25, 2024

Why International Students Are Increasingly Applying to Multiple Destinations

The world of international education is getting more complicated. With changing visa regulations, rising costs, and the drive to maximize opportunities, students are applying to multiple universities across different countries like never before.

3 min

October 24, 2024

The Future of International Student Recruitment: A Focus on Outcomes

As the education world keeps evolving, one thing is becoming crystal clear: students care about what happens after graduation. More than ever, they’re choosing where to study based on how well it prepares them for their future careers.

4 min

October 18, 2024

The Future of Student Events: Building Connections in a Divided World

University life is about more than just hitting the books—it’s a unique time to meet new people and form lasting friendships. In a world that often feels divided, student events play a crucial role in bringing individuals together from diverse backgrounds.

4 min

October 15, 2024