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Comparison

Pre-arrival community vs CRM, campus app or building your own

Universities already have a lot of software. So when someone suggests a pre-arrival community, a fair question is: don't our CRM, portal or campus app already do this? Usually not, because they do different jobs.

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Different jobs

What each tool is for

Tool

CRM

Manages the university's communication with applicants: emails, segments, journeys, application status

Slate, Element451, Salesforce
Tool

Applicant portal

Tasks and information: documents, deadlines, offers

University-built or CRM portals
Tool

Campus app

Serves enrolled students: timetables, events, clubs, campus services

Ready Education, CampusGroups
Tool

Pre-arrival community

Offer holders talking to each other before arrival, grouped by course, city and country, to build belonging and reduce drop-off

Uni-Life
Working together

How they fit together

The CRM sends the invitation; the community is where students connect; the portal handles the tasks; the campus app takes over once students arrive. Uni-Life is designed to sit alongside your CRM rather than replace it, and gives your team a view of which offer holders are engaged in the community.

Build vs buy

What it really takes to build your own

Some universities run their own community on a forum, a Teams or Discord server, or a campus app's groups feature. That can work when you have dedicated staff. These are the costs to plan for:

If you build it, you own

  • Moderation: someone has to read, respond and escalate, including evenings and weekends.
  • Content: communities go quiet without a steady flow of prompts, events and campaigns, especially between results and arrival.
  • Safeguarding and GDPR: policies, reporting routes and data processing for students who may be under 18.
  • Continuity: what happens when the person running it leaves or is pulled onto Clearing.

With a managed community

With a managed community from Uni-Life, those costs sit with Uni-Life. University staff typically spend:

1–3 hrs

on setup

0–2 hrs

a month after that

FAQ

Frequently asked questions

Do we need a pre-arrival community if we already have Slate or Element451?

A CRM manages the university's messages to applicants. It doesn't give offer holders a place to meet each other. A pre-arrival community adds peer connection, which is what builds belonging before arrival.

Is Uni-Life a campus app?

No. Campus apps serve students who are already enrolled. Uni-Life focuses on the period from offer to enrolment and arrival.

Should we build our own student community or use a managed platform?

Build your own if you have dedicated staff to moderate, create content and handle safeguarding all year. If not, a managed community moves that work to a specialist team, leaving 1 to 3 hours of staff time to set up, then 0 to 2 hours a month.

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See how Uni-Life fits alongside your existing tools.

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